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Better Than Imagined: How a Holocaust Museum Builds Trust and Community
There is a certain kind of experience people think they will have at a Holocaust museum. We understand. Most expectations stem from a narrow view of what is possible. But when you widen the …
The Gen Z Guide to Civic Season
You may have heard of Civic Season, the annual civics-and-history learning sprint held between Juneteenth and the Fourth of July every summer. The program was created by, and is activated …
Strategies for Building Community: Lessons from the “Gallery Guide Guide”
Hi! We are Sydney Skelton Simon, the Bradley Associate Curator of Academic Affairs, and Molleen Theodore, the Jane and Gerald Katcher Curator of Programs, at the Yale University Art Gallery …
The Path to Director: A Q&A with Jay Xu of Asian Art Museum
I lived in San Francisco for almost six years while working at the Oakland Museum of California, and during that time, I came to know and love the city’s Asian Art Museum. When I …
Demystifying Accreditation: Perspective from Peer Reviewers
AAM accreditation comes with significant benefits, including national credibility, enhanced relationships with peers and supporters, and institutional sustainability. But what does the …
Breaking Down Visitation by Museum Type: A 2024 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Saying No: A Practical Guide
Most of us in the museum field feel we have too much work and too little time. No matter how much we get done, our to-do lists never seem to get any shorter—only longer by leaps and bounds. …
Innovations in Relevance: A Q&A with Stephen Reily of Remuseum
I first learned about Stephen Reily when he was the director of Speed Art Museum in Louisville, Kentucky, which at the time was making headlines for its Breonna Taylor-themed exhibition …
Hope for the Future and Museums: Community and Family—A 2024 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Hope for the Future and Museums: Enthusiasm and Resistance—A 2024 Annual Survey of Museum-Goers Data Story
For many of us who work in the museum field, the idea of "hope" feels like a positive outcome of a museum visit, and thus worthy of cultivation.
Fortunately, most museum-goers agree! As …
Scrappy Ways to Get Your Museum in the News
For many museums—especially small- or medium-sized institutions where everyone wears multiple hats—a marketing department is a luxury, let alone dedicated media relations staff. For those …
Hope for the Future and Museums: A 2024 Annual Survey of Museum-Goers Data Story
In the 2024 survey, we specifically considered the importance of hope in motivating museum-goers to take a more positive and proactive approach to the future. To find out what the public …
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Latest Stories from AAM
Making membership easy at the Houston Museum of Natural Science
This post is an advertorial written by an organization that serves the museum field. The views, opinions, and positions expressed by the authors and those providing comments are theirs …
June Advocacy Alert: Invite Congress, Policy Updates, and More
Advocacy Alert – June 13, 2025 In this Alliance Advocacy Alert: Invite Congress: Show Congress Firsthand the Value of Your Museum Members of Congress are in their home districts the …
Latest on IMLS Court Cases
Advocacy Alert: June 10, 2025 ALA v. Sonderling On June 6, 2025, in the case ALA v. Sonderling filed by Democracy Forward on behalf of the American Library Association and the American …